Week of Feb. 3 Morning News Ratings: It’s a Photo Finish Between Today and GMA
We are approaching a too-close-to-call point in determining the top morning news show. ABC News' Good Morning America narrowed the gap separating it from NBC News' Today--the reigning No. 1--to just...
View ArticleThe Duolingo Owl Is Dead: An Investigation
Duolingo has killed off its unhinged green owl mascot, Duo. The brand confirmed his unexpected demise on social, stating: "Authorities are currently investigating his cause of death and we are...
View ArticleShopify Removes Ye’s Yeezy Store Following Swastika T-Shirt and Regional...
Yeezy.com, Ye's ecommerce website powered by Shopify, has been taken offline after the disgraced rapper reportedly swapped out his entire inventory for one item on Feb. 10: a white T-shirt emblazoned...
View ArticleWeek of Feb. 3 Evening News Ratings: CBS Evening News Experiences Growing Pains
The second week of the reimagined CBS Evening News continued to see audience drop-offs in total viewers and the Adults 25-54 demo. Obviously, it's a marathon and not a sprint for the evening news...
View ArticleMars Food and Nutrition Hires Ex-SC Johnson Exec David Jacobs as VP of Marketing
Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at...
View ArticleReformation Makes Things Official With ‘The Perfect Boyfriend’: Pete Davidson
Pete Davidson is known for a lot of things. There's his Saturday Night Live (SNL) stint, his loosely autobiographical movie, The King of Staten Island, and his tattoos (which he's now removed). He's...
View ArticleHouston Anchor Isiah Carey Talks About Second DWI Arrest
Fox 26 Houston (KRIV) anchor and host of The Isiah Factor Uncensored, Isiah Carey, is taking time off the air after his DWI arrest on Friday. Carey was arrested for driving while intoxicated last...
View ArticleAgency Vet Philip Sicklinger Joins Tom Brady’s Creative Studio Shadow Lion
Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. agencies, most recently as...
View Article65 Years Ago, DDB Dared Americans to ‘Think Small’
If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. In the same way, even if you're not a car...
View ArticleDonald Trump’s Super Bowl Interview Draws 11 Million Viewers
The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored...
View ArticleThe Super Bowl Hit Record Viewership. Does That Mean Ads Will Be More...
The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the...
View ArticleMonday, February 10 Evening Cable News Ratings: 3 Fox News Show Draw More...
Fox News' Special Report with Bret Baier joined the four million total viewer club on Monday courtesy of his Super Bowl interview with President Donald Trump. FNC had three shows draw more than four...
View ArticleNBC Connecticut Makes Changes to Morning Show Lineups
NBC Connecticut (WVIT) has announced a few anchors changes. Eddie Randle has been named co-anchor of NBC Connecticut Today, Taylor Kinzler has been promoted to anchor of the program's weekend editions,...
View ArticleMSNBC Names Rebecca Kutler as New President
The "interim" tag has been removed from Rebecca Kutler's title at MSNBC. The network officially named her president on Wednesday. Kutler's appointment was announced by Mark Lazarus, CEO of the new...
View ArticleA Cybertruck Killed the Duolingo Owl. Netflix, WHO And Others Are Commiserating.
Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday,...
View ArticleUnpacking the Future of Retail vs. National Media With Wella and Reckitt
On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media....
View ArticleGraham Media and Nielsen Reach Multi-Year Agreement
Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The...
View ArticlePoppi’s Big Game Blowout Left the Door Open for Its Competitor
Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's Big Game blowout opened the field for non-sports topics to take over the...
View ArticleDoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics...
Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on sites that host child sexual abuse material (CSAM)....
View ArticleMaking Your Super Bowl Ad Hit Home, Even After the Game is Over
This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months--and millions--preparing for. But is it worth the investment? That was the question at the...
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