Nike’s Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field
As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut during...
View ArticleNFL Super Bowl Ad Goes Back to Flag Football Future
When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its...
View ArticleHow to Stream and Watch Super Bowl 59 for Free [Updated]
Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox,...
View Article‘He Gets Us’ Wants Viewers to Ruminate on Jesus’ Greatness During Super Bowl...
Jesus is back in the Super Bowl for the third time in a row. "He Gets Us," a campaign now run by nonprofit Christian group Come Near, is airing one 60-second ad during Super Bowl 2025. The ad -- called...
View ArticleDonald Trump Backs Elon Musk in Super Bowl Interview
Bret Baier and President Donald Trump warmed up for the Super Bowl with a pregame interview on Fox News. Their pre-taped conversation aired at 3 p.m. ET as part of Fox's pregame show. In an clip...
View ArticleInstacart’s Mascot-Filled Super Bowl Campaign Is Also a Retail Media Play
For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is...
View ArticleADWEEK Live Blog: Super Bowl LIX
So! We're less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the...
View ArticleBlack Monday at Meta as Performance-Based Layoffs Begin
The round of performance-based layoffs announced by Meta CEO Mark Zuckerberg last month is underway. Business Insider reported that affected employees in Asia, Europe, and the U.S. began receiving...
View ArticleThe Super Bowl 59 Celebrity A to Z: Ad Cameos, Famous Fans, and Halftime...
Every year, the Big Game draws in Big Names, and Super Bowl 59 was no exception. From the famous faces fronting the ads (including some double billers) to celebrity spectators and, of course, the...
View ArticleAI Takes the Spotlight During Super Bowl 59—and People Aren’t Mad About It
Amidst the cheers of the Eagles' victory and Kendrick Lamar's electrifying Grammy-winning diss track during halftime, a quieter but significant shift took place during Super Bowl 59. AI ads, once met...
View Article3 Brands Tied for First Place in ADWEEK’s Ultimate Super Bowl 59 Ad Ranker
For anyone wanting the final say on which Super Bowl 59 advertiser performed the best, look no further than ADWEEK's Ultimate Super Bowl Ad Ranker. Here's how it works: Hootsuite tracked the volume of...
View ArticleMcDonald’s Will Lean on Value Marketing to Boost Sales As Customers Spend Less
The numbers $130 billion+ -- Per its end-of-year financial update McDonald's global sales for 2024 hit over $130 billion. Revenues were up by over $1 billion year-on-year. -1.4% -- Same-store sales in...
View ArticleWieden+Kennedy Leads the Ad Industry With Five Super Bowl 59 Ads
Super Bowl 59 was packed with significant numbers: 30-second spots selling for as much as $8 million, a 40-22 route by the Philadelphia Eagles, and a 13-minute dis-filled halftime show from Kendrick...
View ArticleHow to Swap Your Super Bowl Ad Without Freaking Out
Whether it's wildfires, incorrect statements about cheese consumption, or an Academy Award-winning director's efforts that just happen to coincide with a North American trade dispute, there are myriad...
View ArticleKansas City Reporter Adan Manzano May Have Been Drugged Before His Death
Adan Manzano, the Kansas City reporter who died while covering the Super Bowl, may have been drugged before his death, according to Kenner police. Danette Colbert of Slidell, Louisiana was arrested by...
View ArticlePoppi Says Backlash Over Sending Vending Machines to Influencers Is a Big...
In 2023, a self-styled influencer in the U.K. sent an email asking for a free car in exchange for touting the brand to her 33,000 Instagram fans. She didn't get the car. What she did get was a social...
View ArticleFox News Releases More of Donald Trump’s Super Bowl Interview
The second part of Fox News' Super Bowl interview with President Donald Trump is set to air Monday at 6 p.m. ET on Special Report with Bret Baier. Previews of the interview aired throughout the day on...
View ArticleCreators Are Increasingly Becoming Bigger Stars but Not at the Super Bowl
The Super Bowl is the one occasion each year when people eagerly anticipate the commercials, curious about the featured personalities and which brands showcase the greatest creativity. This year, most...
View ArticleHow Hilton Is Turning Fandom Into First-Class Stays
The travel industry is in constant motion--literally and figuratively. Today's consumers crave both high-tech convenience and high-touch human connection, blending personalization with seamless...
View ArticleWhy You May See Ads on Disney+ Live Programming, Even If You Have Ad-Free Tier
Streaming platforms are quietly redefining what "ad-free" really means. Even if you're paying for an ad-free experience, companies like Disney+ and Netflix are reshaping that definition--especially...
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