Beto O’Rourke Was Facebook’s Big Spender on Political and Issue Ads From May...
From May 1 through Oct. 20, a total of $256,392,363 was spent on Facebook ads for political campaigns or issues of national importance, covering 1,677,184 ads, according to the social network's new Ad...
View ArticleTommy Hilfiger’s Newest Campaign Helps Bring More Accessibility to Fashion...
For almost as long as the length of its existence, the fashion industry has thrived on a foundation of exclusion. The bulk of its marketing has mostly centered around a seductive version of...
View ArticleThis Norwegian Lifestyle Brand Offered the Ultimate Rideshare Experience—in a...
For one day only, Norwegian fashion brand Swims took people on the ride of a lifetime in an outlandish marketing activation. Earlier this week, people in New York and London tweeted at the official...
View ArticleWPP Integrates Health Offering Under Agency Brands in the U.S.
WPP announced today that it's integrating its specialist health networks under agency brands in the United States, a process which is currently ongoing and is anticipated to be completed sometime...
View ArticleTwitter and UNESCO Are Partnering Up on Global Media and Information Literacy...
Twitter is teaming up with UNESCO to promote Global Media and Information Literacy Week 2018, which began Wednesday and runs until Oct. 31. The social network created a hashtag-triggered emoji for the...
View ArticleThe Trade Desk Rolls Out Its Unified ID to Take on the Walled Gardens
The Trade Desk, a publicly listed ad-tech company with a market capitalization of more than $5 billion, is rolling out its own audience ID solution with several players also participating in its debut,...
View ArticleShould Facebook Limit Its Targeting Options for Job Ads to Prevent...
Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential...
View ArticleMr. Rogers Narrates a Lovely Meditation on Wonder and Curiosity From Google
Viewers have been trained, upon hearing the name Terrence Malick, to expect three-hour prestige dramas starring an A to Z list of actors in need of a resume boost or a shot of indie cred. But Google's...
View ArticleConsumers Think Unsafe Ad Placements Are Intentional, Study Finds
Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content--and they tend to assume that ad placements...
View ArticleHuffPost CEO Jared Grusd Is Imran Khan’s Successor as Snap Inc. Chief...
The C-suite at Snap Inc. is a bit more populated these days, as Snapchat's parent company announced several new additions. CEO Evan Spiegel announced in an email to employees Wednesday morning that...
View ArticleThese Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not...
Beer made from stale bread ... now, doesn't that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts...
View ArticleMidas Is Repairing More Than 1,000 Donated Cars and Giving Them to Families...
For some people, getting to work or school on time can be a job in itself. That's because more than 10 million American households do not have a car, according to US Census Bureau data from 2016. While...
View ArticleNew York City Opens a City-Funded AR/VR Lab In Brooklyn’s Navy Yard
New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn's Navy Yard...
View ArticleFacebook Just Added a Candidate Info Tool for the Upcoming U.S. Midterm Election
With a crucial U.S. midterm election coming up Nov. 6, Facebook introduced a new Candidate Info tool to give people access to information about candidates for office, as well as short videos created by...
View ArticleSodaStream Created a New Device, the ‘Holy Turtle,’ to Remove Plastic In the...
SodaStream is on a mission to reduce the amount of plastic people use. That's why, earlier this month, the company embarked on a project to clean up plastic in Honduras. That's also why, while there,...
View ArticleMarketers Often Overlook Music in Campaigns, but Here’s How They Can Start...
Music and artists are the backbone(s) of culture. They frame fashion, drive social media conversation, invent dance moves and memes and are a loss-leader lynchpin of the first trillion-dollar company....
View ArticleFacebook Must Pay the Maximum Fine in the U.K. Due to the Cambridge Analytica...
The Information Commissioner's Office, the privacy regulator in the U.K., followed through on its threat in July to impose its maximum financial penalty on Facebook due to the misuse of user data by...
View ArticleIFC Gives Its Calendar Upfront a Funny Twist by Bringing Pop-Up Comedy Clubs...
IFC knows that upfront meetings usually aren't a laughing matter, so it's trying to inject a sense of humor into its 2019 calendar upfront talks. Starting today, the network is bringing pop-up comedy...
View ArticleStickers Are Coming to WhatsApp
WhatsApp finally followed its parent company, Facebook, and corporate siblings Messenger and Instagram, into the world of stickers. The messaging application announced in a blog post Thursday that...
View ArticleFormer Accenture Executive Returns to the Agency World as MediaCom Chief...
It's an all-too-common headline in the ad trade press: agency executive seeking greener pastures leaves for job at top consultancy. Today, however, MediaCom USA has flipped that familiar script by...
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