With the Stakes So High, Democrats Eschew Political Ad Tropes in Favor of...
Making political ads for Democrats has long been Mark Putnam's business, and lately, business has been especially good. With 2018 shaping up to be a record year for first-time candidates on the...
View ArticleWhy CBD Marketers Are Turning to Endorsements to Get Their Message Out
As marketers work to counter the perception that marijuana is only for potheads, there's a similar battle being fought on the CBD front--even though the product doesn't get users high. More formally...
View ArticleTop Marketers Explain How Emerging Tech Will Transform Their Industries
Year-to-year, week-to-week, even day-to-day technology can change. For CMOs and other brand executives, staying on top of emerging technologies and understanding new business paradigms is essential for...
View ArticleAn Inside Look at MedMen, Lauded as the ‘Apple Store of Weed’
With its sleek open-concept stores, MedMen--one of the earliest and perhaps best-known players in the retail cannabis scene--is inadvertently creating the template for the modern-day marijuana...
View ArticleHow Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big...
The "traditional" agency is dead; data is king; consolidation is the word of the day. You'd be forgiven for thinking ads themselves--and the people who make them--are growing less relevant by the...
View ArticleMarketers Are Putting a New Face on Weed as They Navigate Regulations and...
The ad opens to a group of millennials wandering through the woods, the sun glistening through the trees as they blissfully stroll to a field of flowers. Upon their arrival, a montage reveals the...
View ArticleMissed Brandweek? Check Out the Photos From the 3-Day Event
On Sept. 22 through Sept. 25 at the Omni Ranchos Las Palmas Resort & Spa in Rancho Mirage, Calif., Adweek held its three-day summit, Brandweek--the movement to shape the future of brands. Check out...
View ArticleNew Campaign Seeks to Heighten Public Awareness About Epilepsy
Today, the Epilepsy Foundation introduces its first ad campaign ever, challenging the United States to recognize the brain not only as the source of seizures but also as a source of the solution to the...
View ArticleThis 158-Year-Old Insurance Company Has Never Advertised Until Today
In the crowded field of insurance advertising and marketing, comedy seems to be king, queen and court jester. Run through the brands--Allstate, State Farm, Aflac, Progressive, Farmers and, of course,...
View ArticleThis Spoken Word Film Is a Prodigious Potpourri of Poop Puns
It's been five years since Poo-Pourri dropped its mother lode--that would be its odor-fighting bathroom product--via the now famous video, "Girls Don't Poop," a gut-busting ode to scatological humor...
View ArticleYouTube Is Launching New Ad Formats and Ways to Measure Them
YouTube has announced that it will soon offer "extensions" to its TrueView ad formats that will let audiences research and even complete a purchase without having to leave the platform, as well as the...
View ArticleWhatsApp: Here’s How to Block a Contact
Did you know that WhatsApp allows you to block contacts, preventing them from sending you messages or calls within the application? You also won't see Status updates from users you've blocked. Our...
View ArticleAfter Just a Year, GE Replaces CEO John Flannery With H. Lawrence Culp, Jr.
General Electric has a new leader--again. After just over a year with CEO John Flannery at the helm, the company's board of directors has decided to implement a new leader, H. Lawrence Culp, Jr., as...
View ArticlePandora Creates New Advertising Insights Lab on the Heels of Sirius Deal
As Pandora prepares to be sold to Sirius, the streaming service is giving advertisers more tools and data to better reach its listeners. Pandora's new Advertising Insights Lab aims to tap the extensive...
View ArticleIt’s Time for Agencies to Stop Using Billable Hours to Prove Value
The purpose of billable hours has been to quantify a service-based industry and provide an explanation for pricing that can often seem arbitrary to clients. How much does a new website cost? Or...
View ArticleNick Offerman and Megan Mullally Play Horny ‘Slingers’ in Hilarious Sling TV...
Nick Offerman and Megan Mullally are on the prowl for more "slingers." The real-life married couple turned up the heat for a new, hilarious campaign to promote Sling TV. In one of the two spots for the...
View Article3 Ways Marketers Can Use Content Data to Attract Their Target Audience
Marketers are scrambling right now. They're rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it's more than likely just the...
View ArticleFacebook’s Premieres Feature Is Now Available to All Publishers and Video...
The Premieres feature for Facebook Live videos that the social network began testing in April is now available to all pages globally, and more pages are getting access to video polls and Top Fans....
View ArticleAdvertisers Need to Buckle Down on These 3 Problem Areas or Risk Increased...
Mobile ad fraud rates are skyrocketing, and that's not terribly surprising. After all, scammers follow the money, and the money is going to mobile. Of course the shady underbelly of the digital world...
View ArticleKargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set...
With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next...
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