Uber Promises to Do Better in a New Brand Campaign Featuring the Company’s CEO
After a rough 2017 and a series of brand missteps--including an investigation into workplace harassment--Uber is finding new ways to improve its brand. One way is through letting riders rate their...
View ArticleDraftKings and FanDuel Prepare to Cash In on the Supreme Court’s Ruling on...
Fantasy sports brands are about to cash in big on the Supreme Court's landmark ruling that has declared a federal law against sports betting unconstitutional. New Jersey today won a challenge against...
View ArticleThis Homeware Brand’s New Short Is a Truly Strange Tale of Cyborgs and...
London-based home fashion label Buster + Punch's first film campaign follows two motorbike-riding female cyborgs--Buster and Punch--who've come from the future to eliminate plastic home fittings,...
View ArticleLinkedIn Jobs Offers a Better Read on How Well Job Seekers Meet Employers’...
LinkedIn Monday revealed two new features for LinkedIn Jobs: How You Match and 1-Click Apply. Group product manager Vidya Chandra wrote in a blog post that people browsing LinkedIn Jobs will see the...
View ArticleHow Technology and Fresh Talent Are Mapping Out the Future for Agencies
As a global agency CEO for the last 15 years and former chairman of the American Association of Advertising Agencies, the evolving client-agency paradigm is always top of mind for me. There's been...
View ArticleThis Agency’s Gun Share Program Imagines a World Where AR-15s Are Rented Like...
Imagine this scene: you're on your way to work, bleary-eyed, and you approach a bike-sharing station. But, in lieu of bikes, you're confronted with a row of 10 replica AR-15 rifles. It's a jarring...
View ArticleNBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront
It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual...
View ArticleA New Line of ‘Bittersweet’ Ice Creams Commemorates the Crappy Year Mexico’s...
As 2018 rolls into summer, it's tempting to think that the world really did end in 2012 and we're all living in the hell we deserve. This sentiment is perhaps loudest in the United States, but Mexico's...
View ArticleJudge Sides With Redstones In Round One of CBS Lawsuit
A Delaware judge has denied CBS Corp.'s bid for a temporary restraining order as part of a lawsuit the network filed against controlling owner National Amusements Inc. (NAI) and its owners, Sumner...
View ArticleHow 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up...
Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name...
View Article4 Steps That Will Make Your Company’s Customers Into Superfans
Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her...
View ArticleBloomberg’s Cover Features a Portrait Created by AI, and … It’s Something
The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly. Robbie Barrat taught computers how to paint and has been experimenting with different types of...
View ArticleFacebook Stories Now Has 150 Million Daily Users, So Here Come the Ads
More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them. Pointing out that Instagram Stories had...
View ArticleHeineken Is Conducting a Market-by-Market Review of Its Global Media Business
Global brewing conglomerate Heineken, currently the world's second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world,...
View ArticleCynthia Nixon Wants to #FixTheSubway With Her Latest Campaign Initiative
New Yorkers are infamous for their anger about a plethora of topics, but there's one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this...
View ArticleFacebook Turns to Atlantic Council for ‘Eyes and Ears’ During Future Elections
Non-partisan think tank and public policy group Atlantic Council is teaming up with Facebook to help prepare the social network for future elections. Facebook global politics and government outreach...
View ArticleInstagram Users Can Now Share Posts From Their Feeds in Stories
Instagram users can now add posts from their feeds to their Stories in the form of stickers. The Facebook-owned photo- and video-sharing network had been testing the feature as early as February. Only...
View ArticleWhy Amazon and Google’s Global Share of the Smart Speaker Market Is on the...
Amazon and Google's grip on the voice-enabled device market is slipping, at least according to Strategy Analytics. In a new report, the analytics firm found Amazon shipped 4 million smart speakers in...
View ArticleThe 5 Most Anticipated Shows of the New Fall Season
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really...
View ArticleHail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He's the very definition of a benevolent ruler, presiding over a magical kingdom...
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