Trump Names NBCU’s Linda Yaccarino to the President’s Council on Sports,...
Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added a presidential...
View ArticleAwesomenessTV Goes After Brand Partnerships With the Help of Teen Chef Flynn...
Flynn McGarry, 19, is the chef-owner of one of New York's hottest new restaurants, Gem. But on Wednesday night, he closed the restaurant--where his prepared menu will set you back $155--and instead...
View ArticleHazy Mills, Creators of Grimm, Dig Their Werewolf Claws Into Advertising for...
It's tough to shock pest control pros, who are accustomed to spending most days up to their elbows in creepy crawlies. But trot out a hungry werewolf raiding a fridge, a ghost squatting in a man cave...
View ArticleMDC Partners Names First Managing Director, Healthcare
MDC Partners has hired Ned Russell in the newly-created role of managing director, healthcare, effective immediately. In the role, he will be tasked with working alongside agency partners to drive...
View ArticleApplebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth
Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and whispering about...
View ArticleDigitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This...
Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the...
View ArticleHow Univision Is ‘Reimagining’ Its Future During Its Business Review
Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are...
View Article6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...
View ArticleVice Media’s New CEO Makes Her Debut On The NewFronts Stage
Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...
View ArticleAt the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...
On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...
View ArticleAll 6 Major Agency Networks Invited to Pitch for GSK’s Global Media Account
International pharmaceutical conglomerate GSK, or GlaxoSmithKline, has begun the process of reviewing its global media planning and buying business. Australian trade publication AdNews broke the news...
View ArticleKia’s ‘Text Drive’ Is an Interactive Book That Lets You Feel and Smell the...
As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its first grand tourer model stand out--so agency Innocean cooked up a fun bit of custom publishing,...
View ArticleYou’ll Be Able To Stream Live UFC Content On ESPN+ Next Year
ESPN just got a shot in the arm for its new streaming service, as ESPN+ signs up the UFC for live fights and other mixed martial arts content. The deal will bring live UFC bouts to the service...
View ArticleBusinesses on Instagram Are Getting Calls to Action, Direct Messaging...
Instagram followed up its limited rollout of native payments with the addition of call-to-action buttons on select business profiles, as well as new ways for businesses to organize their Instagram...
View ArticleOn the Adweek Podcast: The Women Disrupting Marketing and Media
What does it mean to be a disruptor? For Adweek, it means women who are leading the charge in demanding more diversity, inclusiveness and gender equality in their industries. We spotlight 39...
View Article5 Ways to Improve Digital Collaboration in the Workplace
Digital collaboration is having a moment. Between the rapid expansion of global businesses, the rise of the mighty remote worker and the uber-relevant trend of flexible work weeks, businesses worldwide...
View ArticleIkea ‘Bullied’ a Potted Plant While Encouraging Another, Then Showed...
How powerful is positive reinforcement? For humans, it's undoubtedly vital in terms of helping us grow and succeed from a young age. But what about for plants? Ikea and agency Memac Ogilvy Dubai wanted...
View ArticleIn an Ever-Changing Digital World, Marketers Find Stability Tracking Mobile...
Not all that long ago, if you pictured a commuter on a train platform, they would likely be reading a newspaper or sipping coffee. Flash forward to now and the same commuter might be planning a party,...
View ArticleCoca-Cola Brings Back ‘Share a Coke’ Campaign With Sticker Packaging and an...
The weather is finally warming up and it's truly starting to feel like summer. Right on schedule Coca-Cola is here to remind you to grab a cold Coke on a hot day, and find that coveted bottle with your...
View ArticleEx-WPP CEO Martin Sorrell Says We Haven’t Seen the Last of Him
Martin Sorrell refuses to go quietly. In keeping with his bombastic personal style, the now-former CEO of WPP told more than 100 attendees at New York's Techonomy conference this week that he won't be...
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