Why the NBA, NFL and MLS Are Trying to Compete With Established Esports Leagues
It's no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on--all with an eye toward reaching young men and the advertisers that would follow. But for the...
View ArticleAGW Is Not Your Average Agency, and That’s What Brands Love About It
At AGW Group, authenticity is revered. "The success of our agency rests purely on our culture," explained CEO Adam Gorode, who co-founded the Brooklyn culture marketing shop five years ago. "We've...
View ArticleOnline Underwear Brands Are Using Comfort, Innovation and Great Ads to Win...
Ladies' lingerie brands are the latest in the fight to fend off digital upstarts. For years, Victoria's Secret has been the dominant brand, with roughly 50 percent of the women's underwear market...
View ArticleTwitter Is Debuting 30 New Shows Focused on Activism, Entertainment and Sports
During Monday night's Digital Content NewFront presentation, Twitter announced it's debuting 30 new shows for its platform, as the company continues its bets on news and video. At the company's second...
View ArticleBBC Podcasts Will Start Serving Up Ads for International Listeners
*Ding* international listeners, you're about to hear ads on BBC podcasts. To make it crystal clear to listeners, a warning bell will let you know when it's coming, and it won't be read by the host,...
View ArticleHow the Superconnector Class Uses Social Media and Technology Differently
Social media and technology tools make it easier than ever for us to connect with just about anyone. But connecting doesn't always translate into true connection. Superconnectors--an elite (but not...
View Article3 Steps Toward Accepting Blockchain’s Place in Media
One of the main barriers to blockchain acceptance in media is its rhetoric of disruption. While it's true that blockchain promises major innovations for publishers, such as better solutions for...
View ArticleHere’s The New Programming Coming From Ellen DeGeneres’ Digital Network
An otherwise non-descript building near Times Square was transformed Monday afternoon into a celebration of Ellen DeGeneres' digital brand. The Ellen Digital Network, part of the business venture from...
View ArticleThese Lovely Ads Go Beyond Cliche and Show the Breadth of What It Means to Be...
Emotions run high in these Mother's Day ads from Teleflora that focus on moms raising their children in situations that pose unique challenges. The flower delivery service has certainly produced...
View ArticleJohnny Weir Will Wear a Twitter-Powered Brooch During NBC Sports’ Kentucky...
Johnny Weir's tweet-powered brooch is making its return to Churchill Downs for the Kentucky Derby after a year off, and this time, it has its own Twitter account. Digital innovation agency Viget...
View ArticlePublicis Media Sport and Entertainment Names New Leadership
Publicis Media has appointed Ben Cronin as global head of its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE). Cronin replaces Robin Clarke in the...
View ArticlePlatforms That Fail to Prioritize Privacy Will Pay the Price
It looks like we've reached a tipping point in online and mobile privacy: Regulators are itching to step in--not just in Europe, either--and users want action. Facebook may be dominating the headlines,...
View ArticleNew Study Finds Content Targeting Is the Most Effective Way for Brands to...
Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether brands can effectively reach consumers on YouTube...
View ArticleTide’s Super Bowl Ads Helped Maintain Sales Despite the ‘Tide Pod Challenge’
When teens across the country decided it might be fun to eat Tide Pods (or dare their friends to eat Tide Pods), the brand hit a bit of a rough patch. New research from YouGov BrandIndex shows that in...
View ArticleWhy Real-Time Engagement Is the Future of B-to-B Marketing
Long gone are the days when b-to-b companies could just poach successful salespeople--with their big Rolodexes of past customers--who then close deals within 12 to 18 months. Today, the sales cycle...
View ArticleHulu Announces Downloadable, Ad-Supported Programs and Live TV Ads
Hulu looks quite different than it did during last year's NewFronts event. Since then, the company has added a live TV service, a new CEO (Randy Freer, who joined in October), its first Emmy and Golden...
View ArticlePinterest: Here’s How to Deactivate Your Account
Did you know that Pinterest allows you to temporarily deactivate your account? This will stop other users from being able to see your profile and Pins, without actually deleting this content. Our guide...
View ArticleUnder Armour’s New Live Trivia App Starts When Stephen Curry Hits His First...
Stephen Curry and the Golden State Warriors take on the New Orleans Pelicans in game three of the conference semifinals on Friday--and Under Armour will be sharing an unexpected surprise with Curry...
View ArticleAudiences Respond to Ads Catered to Them, but TV Campaigns Haven’t Caught Up
Do you sometimes feel like TV advertisements are talking directly to you? In today's advertising landscape that may, in fact, be the case. Addressable TV gives advertisers the ability to define an...
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