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Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway
Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and...
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Nike Recreated the Toga Party From Animal House With Famous University of...
This one goes out to all the Ducks fans—but all you really need to appreciate it is to have liked the movie Animal House. Nike celebrates its deep ties to the University of Oregon in a new, feel-good...
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Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to...
Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very...
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Why Adidas's Samba Design Is Still Kicking It After 65 Years
Six years ago, a little-known U.K. film called Awaydays took a nostalgic walk back to the Thatcher-era world of "the casuals," a pack of working-class English adolescents who smoked, drank, screwed...
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This Global Brand Marketer's Winning Intensity Has Helped Multiply Under...
While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard...
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USA Today Will Make Back to the Future II's Fictional News a Reality (Sort Of)
Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On Thursday, USA...
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Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future's...
Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original integrations...
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Nike Welcomes Winter With Epic, Star-Studded, Two-Minute 'Snow Day' Commercial
After last year's brutal weather, folks in the Boston area might not be screaming "Snow day!" quite as exuberantly upon the arrival of this winter's first big storm. But New England Patriots hero Rob...
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Is Your Media Agency Operating at the Speed of Culture?
We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is no...
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How This Independent Agency Is Starting Its Aggressive Global Expansion Plan
Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global...
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Already Hot in Australia, This Agency Means Business After Opening in New York
SpecsWho (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd IrwinWhat Full-service ad agencyWhere New York, Sydney, Melbourne, Adelaide and...
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Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike
Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi."They sound like a huge swarm of bees, and they can travel up...
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How Agencies Are Meeting Millennials' Demand for Socially Responsible Marketing
Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands that support...
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Ad of the Day: Kids Live With Their NBA Heroes to Pick a Favorite in Nike's...
In "Bring Your Game," a five-minute Nike film that debuted during NBA telecasts on Christmas Day, a bunch of kids can't decide on their favorite player. So, like all kids facing this dilemma, they jet...
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How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire off goofy...
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Nike's 'Better for It' Women's Campaign Gets Brand's First-Ever Scripted...
Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print ads, digital, etc.—if not in its...
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Russell Westbrook Gets the Best Hype Man Ever in Bravado-Packed Jordan Ad
The new Air Jordan XXX sneakers on Russell Westbrook's feet might actually be spaceships, a new commercial suggests—so everyone should probably get out of his way. The Oklahoma City Thunder point...
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Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend
While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more up close and personal with...
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Say Hello to Biketown, Nike's Incredibly Cool Bike-Share Program for...
Nike, which has been based in the Portland, Ore., area for the last 40 years, just gifted the hipster-chic city with Biketown, a sleek and super-recognizable take on city bikes. In a partnership with...
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Nike Ends Endorsement Deal With Manny Pacquiao After Homophobic Comments
Nike will no longer be endorsing Manny Pacquiao. The brand's decision to cut ties with the boxer follows backlash over homophobic remarks he made on Filipino television, saying people in same-sex...
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