How to Use Social Media to Bring Customers Closer to Your Brand When They’re...
You'd think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures...
View ArticlePhysical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused
To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather...
View ArticleIs Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It
Mother London has launched a new campaign as the latest in its "Wonderful Everyday" positioning for Ikea, with a new ad titled "Ghosts." Directed by Blink's Douglas Wilson, the spot opens on a solitary...
View ArticleWith Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth...
After soaring to new heights last year, IPG's Boston-based MullenLowe Mediahub, Adweek's 2017 U.S. Media Agency of the Year, is focused on its next pillar of growth--New York. "As we look at the U.S.,...
View ArticleYouTube Updated Creators on its 2018 Priorities
YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since...
View ArticleHow 3 Brands Brought Tech to Life at Coachella
Iridescence, exclusivity and a party: three different elements that Google, American Express and Amazon used to bring their activations to life at the fashion-meets-music-festival, Coachella. Because...
View ArticleUnder Armour and The Rock Elevate a New Generation of Role Models With ‘Will...
Under Armour and Droga5 are back with a sprawling new campaign celebrating grit, ambition and the willingness to be the hardest-working person in the room. The campaign, called "Will Finds a Way,"...
View Article5 Ways to Find the Balance for Marketing CPG Brands
Think globally, act locally. It's a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid...
View ArticleAdvanced Advertising Is Delivering More Data, Better Targeting … But What Else?
Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of...
View ArticleNew Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains...
It's been three years since same-sex marriage became legal in all 50 states. The landmark Supreme Court decision was a resounding victory for the LGBT community, but advocates say there's still a long...
View ArticleCreating a Human Brand Through Influencer Marketing
It's 1991. You switch on your (non-LED) television to hear Maybelline New York's famous jingle, "Maybe She's Born With It, Maybe It's Maybelline," and see supermodel Christy Turlington's dazzling...
View Article4 Things Media Agencies Can Do to Thrive in the Programmatic Age
Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media...
View Article3 Questions for Women to Ask About How They Define Their Skill Set
The Johari window is a tool for getting at what we don't know about ourselves: our blind spots. When I first learned about it in graduate school, I thought of blind spots as negative. Not knowing what...
View ArticleQ&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings
Today, Publicis Groupe stock jumped over 7 percent in Paris after the holding company reported a strong first quarter with net revenue up 1.6 percent organically, compared year over year to a 1.2...
View ArticleYouTube: Here’s How to Save Data When You’re Not on WiFi
Did you know you can save data by stopping the YouTube mobile application from playing videos in HD unless you're connected to a WiFi network? Our guide will show you how this is done. Note: These...
View ArticleSpotify Turned a Subway Station Into an Interactive Homage to David Bowie
David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician's death, Spotify is...
View ArticleCannes Lions’ CMO Growth Council Will Confront the Industry’s Pressing Issues
To get 20 of the busiest, most important marketers in the world to gather and put their minds together to predict and guide the future of marketing, you know something must be up. This year's Cannes...
View ArticleIsobar Welcomes U.S. CEO From SapientRazorfish
Global digital agency Isobar has named Deb Boyda as U.S. CEO. Boyda will work out of Isobar's Chicago office and report to Dentsu Aegis Network CEO, Americas, Nick Brien. "In finding the right CEO for...
View ArticleWhy the Rise of the Chief Change Officer Is a Business Imperative
Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility,...
View ArticleCan Augmented Reality Breathe New Life Into Banner Ads?
The very first banner ad on the Internet--for AT&T on Wired in 1994--had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add...
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