5 Things We Learned From Mark Zuckerberg During Day 1 of His Congressional...
This afternoon, Facebook CEO Mark Zuckerberg spent several hours answering questions from dozens of U.S. senators in Washington, D.C. The questions varied from explaining the basics of ad-tech to...
View ArticleParkland Students Are Asking Advertising’s Brightest Minds to Help Grow the...
The students of Marjory Stoneman Douglas High School know the news cycle is fast and furious. Momentous stories that once would have dominated the news for weeks now only hold the nation's attention...
View ArticleHere Are the Metrics Your Brand Should Be Using
Measuring the digital engagement that customers have with your brand is key to making sure they remain customers. But what metrics do leading brands like Pandora, The New York Times and National...
View ArticleThis Film Festival’s Bleak, Intense Look Into the Future Will Leave You...
As sure as the jacaranda trees bloom every spring in Southern California, the Newport Beach Film Festival launches a quirky, cinematic work of art to promote its weeklong event. This year is no...
View ArticleFrom Interaction to Internet: Gen Z Flips the Sales and Social Script
When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don't care. Unlike their grandparents, Gen Zers--people born between 1997 and 2013--don't view stores as the final...
View ArticleAdidas Created Earth Day Soccer Jerseys Made From ‘Upcycled’ Plastic Ocean Waste
Adidas has announced their game plan for Earth Day this year, and they hope it will have soccer fans, players and ocean conservationists alike screaming GOOOOOOOOOOAL! Parley for the Oceans, a creative...
View ArticleLinkedIn: Here’s How to Stop Users From Finding You by Your Email Address,...
By default, LinkedIn allows users to find other members on its platform by searching for their email address or phone number. If you want to stop users from being able to find your profile that way,...
View ArticleThe Martin Agency’s New CCO and Other Female Leaders on Why They Signed...
During one of the last panels at the 4A's Accelerate conference in Miami yesterday, The Martin Agency chief creative officer Karen Costello gave insight into her shop's culture, highlighting the...
View Article6 Takeaways From Day 2 of Mark Zuckerberg’s Congressional Testimony
Facebook CEO Mark Zuckerberg spent several hours with members of the U.S. House of Representatives today answering questions about his company after Tuesday's five-hour grilling by members of the...
View ArticleCould This Ad-Free Social Media App Go Mainstream Amid Facebook’s Privacy Woes?
During Mark Zuckerberg's hearing in front of the U.S. Senate on Tuesday, Sen. Orrin Hatch asked the beleaguered Facebook chief executive, "How do you sustain a business model in which users don't pay...
View ArticleDeadpool’s Newest Product Pitch Takes Us Inside His Dreams, Which Center on …...
Brand partnerships with superhero movies are inevitable--let's face it, most movies are superhero movies these days--but so many of them seem like an unnatural fit. Or a lazy one, at best. There's a...
View ArticleThe 5 Most Effective Logical Appeals in Social Media Advertising
Ads serve a variety of purposes, including raising brand awareness, but the core measurement of a social media ad's success is usually how persuasive it is. Ads want to persuade consumers to do...
View ArticleUSA Orders 4 Scripted Pilots Ahead of Upfront, Including One Related to the...
USA Network has to wait until NBCUniversal's combined upfront next month to get in front of buyers, but it's already making plans for the next year by ordering four pilots. If they are picked up to...
View ArticleThe Intro of ’80s TV Classic Dallas Has Been Perfectly Recreated for the...
Add an homage to Dallas, the soapy prime-time drama, to the ever-growing list of nostalgic '80s references continuing to sweep pop culture and advertising. But the stars of this new digital short--from...
View ArticleBarton F. Graf Hires New CEO Away From Grey as 2 Longtime Partners Exit
Today the independent and famously quirky New York agency Barton F. Graf announced major changes in its C-suite. Grey New York partner, evp and global account director Caroline Winterton has joined the...
View ArticleFacebook Users Filled Their Decanters in March
Facebook users needed something to put their wine and whiskey in during the month of March, as decanter was one of Facebook IQ's Topics to Watch for the month. Conversation about decanter and related...
View ArticleHow Amazon Is Putting Its Sellers in Peril
Rarely does anyone write about Amazon without including the word "giant." Research shows that 43 percent of all online retail purchases were conducted through Amazon in 2016. Incredibly, this scary...
View ArticleQ&A: Monster’s CMO on Digital Transformation, Reinventing the Company and...
Many traditional and early web companies have had to consider how to keep their brands modern while creating successful digital transformation. Jonathan Beamer, Monster's new chief marketing officer...
View ArticleDid an Embarrassing Video Reveal Bryce Harper’s Hair Secrets? Nah, It Was All...
Bryce Harper has some of the most enviable hair in Major League Baseball. So what's his secret? According to video viewed 700,000 times after being posted by his brother (and teammate), the answer is...
View Article4A’s Attendees Predict How the Ad Industry Will Evolve Over the Next 5 Years
Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else--that five years down the road, the landscape for them is going to look vastly...
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