Amazon Is Running Video Ads in Rufus, Its Gen AI Search Engine
Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help...
View ArticlePete Distad to Lead Fox’s New Streaming Platform
Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad...
View ArticleSinclair Broadens Use of Artificial Intelligence to Make Local News More...
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is...
View ArticleNFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users'...
View ArticleAI and Election Power 7% Net Revenue Boost for Stagwell in 2024
Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion:...
View ArticleSix Production Studios to Watch After The Mill and MPC’s Shutdown
Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its...
View ArticleDisney Leads in January TV Consumption Thanks to ESPN and College Football
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen's Media Distributor Gauge, which looks at which media...
View ArticleWBD Updates DEI Program to Only Say ‘Inclusion’ Amid Trump Crackdown
Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration's crackdown on the programs. According to a memo sent to...
View ArticleRevolving Door Roundup: CBS News Names Tom Cibrowski President and Executive...
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy...
View ArticleGayle King Heads to Space This Spring
CBS Mornings' Gayle King has accepted a once-in-a-lifetime opportunity to head to space as part of the all-women crew aboard an upcoming Blue Origin flight. King shared her historic news on Thursday's...
View ArticleParamount Ad Exec Urges Publishers to Stop Creating Their Own ID Solutions
John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk's FWD25 event in New York on Feb. 27, Halley...
View ArticleDestination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and...
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares...
View ArticleDisney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Even without last year's Barbenheimer bump, the excitement surrounding this year's unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold...
View ArticleStreaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The...
Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings....
View ArticleThe Oscars Are the Super Bowl For Brands Targeting Women
Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble."...
View ArticleNBC News Eyes Q4 Launch for Subscription Video Product
NBC News Group is planning to launch a video-centric subscription product in the fourth quarter, according to NBCUniversal News Group chairman Cesar Conde. The forthcoming platform, which Conde...
View ArticleThe Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance...
Editor's Note: This post was originally published on Jan. 23, 2025; it has been updated to reflect recent events. It's Emilia Perez's world... or at least it was. After years of chasing Oscar's biggest...
View ArticleMSNBC to Remain in New York After SpinCo Spin-Off
Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network...
View ArticleTicker: ABC News to Offer Special Coverage of the Oscars
Top of the Ticker: ABC News will offer special coverage leading into the 97th Oscars on Sunday, March 2. On Friday, Good Morning America's Robin Roberts will host the primetime special, Countdown to...
View ArticleJolie Sherman Returns to Detroit as Reporter
Jolie Sherman will join Detroit ABC affiliate WXYZ as a reporter and multimedia journalist. The Bloomfield Hills native has also worked at WVNY in Burlington, Vermont and at WVIT in Hartford,...
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