Revolving Door Round-Up: Adrienne Roark Moves From CBS News to Tegna
CBS News departure: Broadcast news executive Adrienne Roark has left CBS News for the local TV station group Tegna Inc., where she will be their chief content officer. At CBS News, Roark was president...
View ArticlePat O’Toole Leaves Burger King To Join Unleashed Brands As CMO
Burger King chief marketer (CMO) Pat O'Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O'Toole will oversee...
View ArticleReport: TikTok Begins Laying Off Members of Trust and Safety Team
TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began...
View ArticleJake From State Farm Drops Into the Shadowy World of Severance
Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable...
View ArticleBroadcast and Cable News Outlets Added to Letters in Support of the...
Donald Trump's administration has given the Associated Press the cold shoulder treatment in recent weeks. Reporters from the news organization have been barred from attending White House events and...
View ArticleKevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts
Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit...
View ArticleWhat We Saw During NBA All-Star Activations, Stunts, and Parties
Basketball culture isn't built around the rules of a skills competition or the format of an all-star game, and the fans that flooded San Francisco for NBA All-Star Weekend illustrated that difference....
View ArticleHow YouTube’s New Lower-Priced, Ad-Free Tier Could Impact the Industry
YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be...
View ArticleHere’s the Roundup for the Week Ending February 21
Happy Friday to all who celebrate. In this week's edition of stories we didn't post this week for one reason or another we see some rumblings of racism in Indianapolis, while an FCC commissioner takes...
View ArticleAmazon Ups Transparency for Advertisers Following CSAM Scandal and Senator...
Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual...
View ArticleStreaming Ratings, Week of Jan. 20: Netflix’s The Night Agent Lands at No. 1
Netflix remained at the top of the overall streaming ratings as the debut of The Night Agent Season 2 landed at the top of the chart for the week of Jan. 20. The Night Agent, which had 3.11 billion...
View Article5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense
In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most...
View ArticleDo Marketers Still Care About Brand Safety on YouTube and CTV?
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from...
View ArticleCitigroup Scales Back DEI Initiatives
The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it...
View ArticleTicker: CBS News Tweaks Format of CBS Evening News
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen...
View ArticleWednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins...
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN,...
View ArticleA$AP Rocky is Ray-Ban’s First Creative Director
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and...
View ArticleX Rolls Out AI-Generated Ads in Push to Win Advertisers Back
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's...
View ArticleMLB and ESPN Break Up Their Baseball Team Over Fees and Coverage
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to...
View ArticleThursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers
Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on...
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