Creators Break Down the Problems That Instagram Needs To Solve in Its Big Bet...
Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the past couple of weeks, Instagram has rolled out a flurry of updates aimed...
View ArticlePoppi Will Advertise During Super Bowl 59
Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the...
View ArticleBill Martin to Retire from KTVU in Oakland
Veteran meteorologist Bill Martin is retiring from Oakland Fox owned station KTVU after 33 years. Martin started working at KTVU in 1992 as the weekend meteorologist. "Over the years, he has become a...
View ArticleParamount Brings Live Shoppable Ads to the NFL Playoffs
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it's bringing live, shoppable ads to Sunday's NFL playoff matchup...
View ArticleNerdWallet’s Super Bowl Teaser Stars a Chatty Beluga Whale
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That's according to a comedic 30-second teaser from...
View ArticleFormer WABC Anchor Ken Rosato to Help Launch New Jersey Streamer’s AM Show
Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned...
View ArticleUnilever Aims to End Odor Taboos With Whole Body Deodorant
Just as the Inuit language has dozens of words for snow, social media users have come up with numerous playful terms for intimate body parts. To name a few: Booty. Peach. Jigglers. Ta-tas. These...
View ArticleNBC Washington Anchor Tony Perkins Back On-Air After Surgery
WRC anchor Tony Perkins has returned to the Washington, D.C. NBC owned station after recovering from surgery for prostate cancer. "The good news is, I am cancer free at this point," he told viewers,...
View ArticleKellogg’s Enlists a Dancing Rooster to Get Its Breakfast Groove Back
Kellogg's wants to put the swagger back into breakfast. The food giant has unleashed its refreshed rooster mascot, Cornelius, on the streets of Europe through a series of larger-than-life out-of-home...
View ArticleRewards App Fetch is Giving Away $1.2 Million During the Super Bowl
Football fans will have a lot to celebrate during the last two minute warning of the Super Bowl--even if their team is losing. That's because rewards app Fetch is making its Super Bowl debut by giving...
View ArticleCute Clydesdale Foal Makes Epic Journey in Budweiser’s Super Bowl 59 Ad
A horse walks into a bar. No, he literally does in Budweiser's Super Bowl 59 ad. After its Big Game teaser revealed the brand's full-length campaign would feature its smallest Super Bowl star in over a...
View Article5 Questions For… Will Cain
Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's...
View ArticleSuper Bowl 59: These Brands Are Capturing Buzz off the Field
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz--and way more bang for your buck--by skirting the live broadcast? Many brands this year are forgoing the...
View ArticleTarget Ceases Supplier, Workforce Diversity Programs
The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts. The 2020 murder of George...
View ArticleAmazon Has a New Way to Prove That TV Ads Drive Sales
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping,...
View ArticleLiquid Death Buys Its First National Super Bowl Ad
Creatives at Liquid Death, touting their shoestring-budget marketing as a major point of pride, have previously shied away from multimillion-dollar Super Bowl commercials. This is the year they take...
View ArticleCar Brands Have Been Pumping the Brakes on Super Bowl Ads
People planning to tune in for Super Bowl 59 aren't likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda,...
View ArticleWeek of Jan. 20 Morning News Ratings: Today’s Total Viewer Lead Is on Thin Ice
NBC News' Today continued to be America's most-watched morning show in total viewers and the advertiser-coveted demo of Adults 25-54 for the week of Jan. 20. However, the newscast's total viewer count...
View ArticleNerds Super Bowl Ad Teaser Raises the Bar With Shaboozey
It isn't the Beyonce Bowl, but Shaboozey will have to make do with a Nerds Super Bowl ad for his second big NFL showing. After being notably ignored at the Country Music Association (CMA) awards...
View ArticleBridging Health Benefits and Retail for Seniors With Soda Health
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder & CEO of MikMak, and Sarah Hofstetter, president of Profitero, dive into the untapped potential of Medicare Advantage...
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