Houston Reporter Courtney Fischer Leaving Local TV
Courtney Fischer has left ABC owned Houston station KTRK. Fischer has worked at the station since August 2015 and was the station's morning reporter. Houston media blogger Mike McGuff said Fischer is...
View ArticleMountain Dew to Return to the Super Bowl for the Seventh Time
PepsiCo brand Mountain Dew will return to the Super Bowl for the second year in a row. The soft drink brand is no stranger to the Big Game, as this marks Mountain Dew's seventh time as an advertiser....
View ArticleThe Creative Agencies to Watch in the Omnicom-IPG Merger
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday...
View ArticleHere Are the Ads That Made Creatives Jealous in 2024
Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of...
View ArticleWhat the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media...
View ArticleDon’t Get Used to Being ‘Top Dog’ Post Omnicom-IPG Deal, Arthur Sadoun Tells...
Publicis Groupe chief executive (CEO) Arthur Sadoun has addressed Omnicom Group's acquisition of Interpublic Group (IPG) in a video memo circulated to its 107,000-plus employees. In his speech, Sadoun...
View Article3 Ways Moana 2 Marketing Led to a Big Splash at the Box Office
Moana 2 has already hit $600 million at the global box office, and no one knows how far it'll go. But before the film was breaking revenue records and joining Inside Out 2 to add to Disney/Pixar's 2024...
View ArticleNexstar to Cut Hundreds of Local Station Employees
Nexstar Media Group is planning on cutting roughly 2% of its total workforce. The reductions are mainly coming from the local stations. Deadline said the cut equates to about 260 employees. "Our...
View ArticleAmerican Family Insurance Presents its ‘Dreamer of the Year’ Award
For the third year in a row, American Family Insurance, in partnership with Time, is presenting its "Dreamer of the Year" award, recognizing an individual or organization that works tirelessly to...
View ArticleTrump Taps Former Phoenix Anchor Kari Lake to Lead Voice of America
President-elect Donald Trump has named former Fox10 Phoenix anchor Kari Lake as the next Voice of America Director. "Kari was a beloved News Anchor in Arizona, which supported me by record margins, for...
View ArticleCNN to Join New Warner Bros. Discovery Division After Corporate Restructure
CNN will have a new home within Warner Bros. Discovery in 2025. The news network's parent company announced a corporate restructure that will create two new operating divisions next year. Global Linear...
View ArticleNo, You Haven’t Entered The Upside Down. Netflix Is Everywhere—Here’s Why
Scoops Ahoy's "U.S.S. Butterscotch" flavor chills in a Walmart freezer. Puma's website sells Squid Game uniforms. In New York City, Queen Charlotte leads a grand regency ball. No, you haven't entered...
View ArticleJoan Opens Berlin Office in its Second International Expansion
Independent agency Joan is extending its reach into the European mainland with the opening of an office in Berlin. It's the agency's second international expansion following the recent launch of Joan...
View ArticleThe Holding Companies Have Lost Their High Ground—Here Are Some Reasons Why
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be...
View ArticleKari Lake Nominated by Donald Trump to Lead Voice of America
Kari Lake has been picked by President-elect Donald Trump to be the next director of Voice of America. If confirmed by the U.S. Senate, the former Arizona-based news anchor would oversee the federally...
View ArticleRevolving Door Round-Up: Ali Vitali to Anchor MSNBC’s Way Too Early
Joining the Early Shift: Ali Vitali will anchor MSNBC's early morning program Way Too Early starting Monday, Jan. 6. She takes over from Jonathan Lemire, who joins Morning Joe's 9 a.m. broadcast in an...
View ArticleWNCN Hires Kevin Holden as Sports Director
Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. "Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He's a world-class...
View ArticleInside Hallmark’s Holiday Movie Empire
As you're reading this story, revelers are still savoring the sights, sounds, smells, and songs of the 2024 holiday season. But over at the Hallmark Channel, it's already December 2025. That's the way...
View ArticleHealthcare Marketing Emerges as Key Growth Driver in Omnicom’s IPG Deal
In the history-making alliance that would meld two of the world's largest ad holding companies, Omnicom Group's takeover of Interpublic Group (IPG) brings under one roof more than 50 medical marketing...
View ArticleDeutsch Elevates Four Department Leaders to its C-Suite
Amidst the news of Omnicom Group and Interpublic Group's (IPG) merger, IPG agency Deutsch announced it is promoting four department leaders to its C-suite. Ivan Perez-Armendariz will become chief...
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