Adtech Firm Criteo Lays Out Its Plan to Win In Retail Media
Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning...
View ArticleThe Heartfelt Rewards of Adoption from Foster Care are Highlighted in New PSAs
Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents....
View ArticleBrand Strategy Firm Fazer Names Craig Bagno Head of Strategic Integration
Fazer, a brand strategy firm, has appointed strategy veteran Craig Bagno as head of strategic integration, a newly created role at the agency. Bagno will lead Fazer's strategic development and...
View ArticleLance Allan to Join WDJT in Milwaukee as Sports Director
Lance Allan will join Milwaukee, Wisconsin CBS affiliate WDJT as sports director. Allan worked at WTMJ in Milwaukee until August. "I am excited to join CBS 58 and continue to share my passion for...
View ArticleGray Announces Retirement of Three Local GMs
Gray Media, which has recently laid off staff and started consolidating local stations, has announced the retirements of three station general managers. In Presque Isle, Maine, Kelly Landeen is...
View ArticleNew Details and Controversy Accompany Morning Joe’s Meeting With Donald Trump
The Morning Joe team kick-started their own news cycle on Monday when co-hosts Joe Scarborough and Mika Brzezinski revealed that they'd booked a private sit-down interview with Donald Trump over the...
View ArticleWeek of Nov. 11 Morning News Ratings: Today Repeats at No. 1 for 3 Weeks and...
NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest...
View ArticleBrands Must Lead the Way in Protecting Children’s Privacy
As a typical millennial, I was an early adopter of Facebook--back when it required a college email. I uploaded every photo from the previous night's shenanigans with captions like "CrAzI NiGhTz In SF!"...
View ArticleComplex Launches Complex Shop, Eyeing $100 Million in Commerce Revenue
The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce...
View ArticleJan Wade to Retire from WISN in Milwaukee
Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep...
View ArticleAesia Toliver Moves from Mornings to Evenings at WAVY
Aesia Toliver has been named weekday evening co-anchor at Norfolk, Virginia NBC affiliate WAVY. She was the weekday morning news co-anchor at WAVY. "It's been such an honor and joy waking up Hampton...
View ArticleTim Maleeny Joins Quad Leadership as Chief Client Strategy and Integration...
Marketing experience company Quad/Graphics (Quad), which counts agencies Rise and Betty among its network, has brought on strategy veteran Tim Maleeny as chief client strategy and integration officer....
View ArticleMcCann’s Javier Campopiano on Indie Threats and Advertising in a ‘Post-Truth...
Welcome to Big Ideas, ADWEEK's semi-regular series in which we talk to the industry's top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and...
View ArticleWeek of Nov. 11 Cable News Ratings: Fox News Wins the Week, but Still Loses...
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 11, 2024. The viewership wave that followed President-elect Donald Trump's Election Night victory greatly...
View ArticleHow Coca-Cola’s AI Holiday Ad Went From Praise To Rage
Initially, Coca-Cola's AI-powered remake of its 1995 commercial, "Holidays Are Coming," seemed to be well received. System1, which tests emotional responses to ads, found an "overwhelmingly positive"...
View ArticleMSNBC to Split From NBC News Following Comcast Cable Break-Up
Comcast to MSNBC: It's not us, it's you. NBCUniversal News Group's parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate...
View ArticleThe Daily Beast Nearly Doubles Revenue, Has Higher Ambitions for Next Year
The politics and pop culture publisher The Daily Beast increased its year-over-year revenue by 81% in the third quarter--the first profitable quarter in the 16-year history of the title. The results,...
View ArticleFord Unveils Docuseries Capturing a Global Adventure in Its Electric Vehicle
Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in a Prime...
View ArticleRise New York & Partners Expands Globally With Acquisition of Spaces&Creatures
Rise New York & Partners, an independent creative agency, has acquired Spaces&Creatures, an experiential studio. Renamed Artlab by Rise, the acquisition expands Rise's capabilities in creative...
View ArticleWhy Black Culture-Focused Tentpole Events Should Be on Your Brand’s Radar
For years--especially in the last four--we've watched brands expand marketing efforts holistically and prioritize voices of color through organic and paid media placements. However, a continuously...
View Article