Esports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand...
The first Esports Activate showcase featured some of America's leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this...
View ArticleHere Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event
Today at Elevate: AI in New York, Adweek gathered industry experts and executives to discuss the future of marketing as it relates to artificial intelligence, chatbots and other emerging technologies....
View ArticleWhat Marketers Are (and Aren’t Yet) Doing With Artificial Intelligence
Artificial Intelligence is here, yes, but it's important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel...
View ArticleIs Voice Living Up to Its Early Hype, and Is It Worth Investing in for Brands?
If you thought conference panels were all about a group of experts gathered to enthusiastically agree with one another about a given topic, the panel from Adweek's Elevate: AI summit on voice-powered...
View ArticleThe Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones
The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming...
View ArticleHow Brands Like Audi and Pez Are Winning the AR Game
Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although...
View ArticleFacebook’s New Ad Campaign in India Is a Tribute to Personal Expression … on...
Right now we're probably all hard-pressed to relate Facebook in any productive way to "freedom" or "expression" (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be...
View ArticleMcgarrybowen Names New U.S. President After Losing Simon Pearce to JWT
Dentsu Aegis Network's mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North...
View ArticleQ&A: The Big Bang Theory’s Mayim Bialik Relaunches Her GrokNation Website...
Mayim Bialik has always wanted more out of her career than just acting. TV audiences know her as The Big Bang Theory's Amy Farrah Fowler (who is engaged to Jim Parsons' Sheldon Cooper in the show) or...
View ArticleClever Camerawork Makes Everything a Runway in W+K’s Stunning New Delta Ad
There's a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a...
View ArticleFacebook’s Credit Her Campaign Will Debut on International Women’s Day
International Women's Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook...
View ArticleThis Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer...
Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands...
View ArticleAmerica’s Oldest Beer Brand Hires a New Agency to Guide Its Expansion
America's oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a...
View ArticleSherwin-Williams Names Mono as Creative Agency of Record for 3 of Its Brands
Sherwin-Williams Consumer Brands Group has selected Minneapolis-based MDC Partners agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands following a review. Mono will be...
View ArticleMetro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial...
Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based...
View ArticleBBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing "You're Not You When You're Hungry" campaign for the brand. Two new 30-second spots...
View ArticlePinterest: Here’s How to Archive and Unarchive a Board on Mobile
Pinterest recently introduced the ability for users to archive boards they're no longer using. For instance, if a user has created a wedding planning board, they may wish to archive the board after...
View ArticleWant to Know Which SXSW Events Are Must-Sees? Ask This Chatbot
Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they'll navigate hundreds of parties, panels,...
View ArticleBarneys Wants to Tell a Memorable Story With VR, Fashion and Dance
Luxury retailer Barneys New York seeks to tell a story shoppers will remember in its new VR experience. In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham...
View ArticleIndependent Ovation Positions Itself as Brand-Friendly Alternative to TV...
As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner)...
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