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This Company Makes Billboards Come to Life for Major Brands
SpecsWho (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development What Digital out-of-home-companyWhere...
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Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL
Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son."Nike in...
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Y&R Finds New Top Planner at R/GA
Young & Rubicam has reached into a leading digital shop to fill a top strategic role in New York. Dick de Lange, a group strategy director at R/GA who most recently worked on Samsung, is now chief...
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Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands
When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let a marketer use one of its songs before....
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This Agency Is Trying to Raise Millennials' Blood Pressure
SpecsWho Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCOWhat Agency focused on sports, lifestyle and higher-education projectsWhere Philadelphia When 160over90’s founders opened their shop...
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Will Bad Boy Michael Phelps Lose His Lucrative Brand Sponsors?
Olympic champion swimmer Michael Phelps is taking a break from the pool to enter a “program” to ostensibly deal with a DUI conviction—his second. The gold medalist took to Twitter over the weekend to...
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Is Instagram Becoming a TV Substitute Like YouTube?
For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of our weekly...
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This Agency’s Entire Business Is Shipping Containers
SpecsWho CEO David CampbellWhat Marketing experience developerWhere Charlotte, N.C. When the subprime mortgage crisis of 2007 and resultant financial woes sent the country hurtling into recession,...
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Converse Goes to Court to Challenge Chuck Taylor Look-Alikes
Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to the...
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34 Places Where You Can Start Using Your iPhone to Buy Stuff
So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will...
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Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad...
Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador” for Gap...
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How Carhartt Found Its Groove With Fixers and Hipsters
Tony Ambroza and the Maker Movement arrived at the Dearborn, Mich., offices of Carhartt about the same time four years ago. With stints at Nike and Under Armour under his belt, Ambroza decided to...
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And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to...
LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've already seen spots from...
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Check Out This Week's 10 Must-See Digital Marketing Stats
Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out below. 1. That...
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Here Are Forbes' 50 Most Influential CMOs of 2014
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study,which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent...
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Ad of the Day: Nike Warms Up to the Cold in Its 'Choose Your Winter' Campaign
Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it. Or rather, enjoy it. Wieden + Kennedy's new Nike campaign...
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These Are the Top 10 Brands That Nailed Social Video in 2014
Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated...
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Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's...
The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike,...
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It's 2015. And Yes, It Looks Like We'll Finally Get the Nike MAGs From Back...
A week into 2015, Nike says yes, it is hard at work on the self-lacing shoes that were introduced in 1989's Back to the Future II—arguably the best movie in the trilogy. If this sounds familiar, the...
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Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts
The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association....
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